Posting consistently withnothing to show for it?
1:1 coaching where every video gets specific notes before it posts, and by month six your team runs the review loop without me. If it can’t yet, I keep going until it can, and you pay nothing more.
30 minutes. I’ll look at your content and tell you exactly what’s broken, whether we work together or not. The number comes out of that call, not off this page.
2 of 4 client slots open
Client account
Five months before
The coached months
Published grid only. 21 trial reels, 474,234 views, sit outside it.
Before coaching
142,868
After coaching
1,649,735
(that’s a 1,154% increase)
01The proof
One method, demonstrated twice.
Once on a client, once from nothing.
The client account
11.5x
total views, measured against the whole account life before coaching.
Before coaching
142,868
Months since
1,649,735
Videos past the old 50k ceiling
0 → 7
800 → 13,000 on one revision pass
From zero
0 → 2M+
views in 10 weeks on an account I started from nothing. No audience, no leg up, no excuses.
97.9% non-follower views
02The problem
Flat views are a revision problem.
You post, the video flatlines, and you post again without knowing what to change. Years of consistency, and the views stay flat.
Every post is a first draft, forever.
Here’s what’s actually at stake. Content is how customers decide to trust you before the first call. If your views have been flat for years, that’s a sales channel switched off for years.
The bottleneck isn’t effort and it isn’t the algorithm. Nobody on your team can look at a finished video and say exactly what to change. I remove that bottleneck.
03The method
Learn to fix your own content.
No framework PDF, no disappearing act. Six months, two calls a week, and specific pushback on every video before it goes up. This is what that looks like.
01
Plan
First call of the week: we plan content around what your numbers say, not what feels right. Early on that means experiments, later it means doubling down on what your audience already told us.
02
Film and send
Your team films. Every video comes to me before it’s posted, every one.
03
Notes before posting
Same day, specifics only: timestamped notes your editor can act on without a follow-up call. Nothing goes up unreviewed.
04
Read the numbers
Second call of the week: we tear down last week’s numbers and feed them back into the plan. What worked gets more reps, and what flopped gets a reason.
None of this is talent. Reviewing and revising is a learnable skill: the reps are the method, and every cycle through the loop, your team needs me a little less.
And if your team already plans further out, four weeks, twelve weeks, whatever the horizon is, I work around that. The loop fits your process, not the other way around.
04The transcript
- ClientTuesday 8:12 AM
Feeling pretty good about the pacing, lmk
- CoachTuesday 11:04 AM
It was! Although you forgot to cut that dead space from 0:19
The first two words of the hook are redundant
Cut ~0.01 seconds off the back of clip 4 so it aligns better with audio
Your CTA is way too aggressive, soften it by a good amount
- Client
👍 i’ll send fixed version to you before I post
One revision pass exactly like this took a client video from 800 to 13,000 views.
05Rent vs own
Renting it
You’ve maybe run this play already: tens of thousands a month for done-for-you. They revise behind the curtain, you never see what changed or why, your team learns nothing, and the day you fire them, your content pipeline is gone.
The activity was constant. The learning never left their building.
Stop renting a skill you could own.
Owning it
Your team films, I push back with specifics, you revise. By month six the review loop lives in-house.
If you ever hire help again, you’ll know enough to direct it instead of blindly trusting it.
06The engagement
The goal is to get fired.
Not a slogan. It’s the deal. Everything here is built so that by month six your team reviews and revises its own content without me.
In writing
If the loop isn’t yours by month six, I keep going.
The exit
By the end of month six your team plans, reviews and revises its own content without me. Months five and six are the test: your team runs the loop and I check the work. If it can’t hold on its own yet, I keep working with you on the same two calls a week and the same notes on every video until it can, and you pay nothing more. If we disagree about whether it is holding, I stay.
The process
Two calls a week, every week, and specific notes back the same day on every video your team sends, before it posts. If a week goes by without both calls and notes on every draft, I have not held up my end. That standard is in the agreement with the rest, so a missed week is a missed term.
What I don’t promise
No view count, no follower count, no revenue figure. Every number on this site is a real result from a real account, not a forecast of yours. What I commit to is the work and the exit.
All of it sits in the written agreement, along with the fee, and you read it before any money moves.
Every week, for six months
Two calls a week, together
One where we plan the week’s content around what your numbers are saying. One where we sit in last week’s results and decide, together, what changes.
Every video reviewed before it posts
Your team sends the draft, I send back timestamped notes the same day: the cut to make, the words to lose off the hook, the second where attention drops. Your team sees the reasoning every time, which is how the skill moves across.
There is no number on this page on purpose. I quote the fee on the call, once I have seen your content and met the person holding the camera. Quoting before that is guesswork. Month for month it usually runs well under what the agencies in the section above charge to make the videos for you and keep the reviewing behind their own curtain. Whatever the number is, it goes in the written agreement.
How it starts
01
The call
30 minutes over video. I look at your content and tell you what’s broken, whether we work together or not.
02
The written agreement
If we both want to go ahead, the terms come in writing: the scope, the fee, and the commitments above. You read all of it before any money moves.
03
The loop starts
The first week we plan, your team films, and the first drafts come to me. Notes back the same day, on every one, before anything posts.
04
The handoff
Your team runs the review loop and I check the work. When it holds without me, we’re done. If it doesn’t hold yet, I stay.
Months 1-2
We experiment and get the review loop running.
Months 3-4
We double down on what your audience already proved it wants, and move the winners into ads.
Months 5-6
Your team runs the loop. I check the work and get out of the way.
2 of 4 client slots open
Reviewing every video before it posts, and staying past month six when I have to, doesn’t scale past four clients.
07
FAQs
Do you make the content for us?
No, and that’s the point. I teach your team to review and revise its own content until the skill lives in-house. My stated goal with every client is to be fired by month six.
How much does it cost?
Not the cheap option, and I won’t pretend otherwise. I quote the fee on the call, once I have seen your content and met the person holding the camera. Quoting before that is guesswork. Month for month it runs under what an agency charges to make the videos for you, and whatever the number is, it goes in the written agreement before any money moves.
What exactly are you committing to?
Three things, and all of them go into the written agreement. The exit. By the end of month six your team plans, reviews and revises its own content without me. Months five and six are the test: your team runs the loop and I check the work. If it can’t hold on its own yet, I keep working with you on the same two calls a week and the same notes on every video until it can, and you pay nothing more. If we disagree about whether it is holding, I stay. The process. Two calls a week, every week, and specific notes back the same day on every video your team sends, before it posts. If a week goes by without both calls and notes on every draft, I have not held up my end. That standard is in the agreement with the rest, so a missed week is a missed term. What I don’t promise. No view count, no follower count, no revenue figure. Every number on this site is a real result from a real account, not a forecast of yours. What I commit to is the work and the exit.
Do you guarantee a number of views?
No, and anyone who does is guessing with your money. I don’t control your niche, your camera, or what the platform decides to push that week. The numbers on this site are real and I show where each one comes from, but they are data points from real accounts, not a forecast for yours. What I guarantee is the work and the exit: notes on every video before it posts, two calls a week, and a team that runs the review loop without me by month six, or I keep going until it does.
Who is this for?
Established businesses, typically doing $500k to $5M a year, with someone who can point a camera. If the business isn’t making money yet, or you want content made for you, this isn’t the fit.
What does a week actually look like?
Two calls: one to plan the week’s content, one to review last week’s performance. Between calls, every video comes to me before it’s posted and gets specific notes back the same day. You’re never guessing what to change.
How much of my time does this take?
Nothing beyond the two weekly calls has to land on your calendar. Filming stays whatever it already is for your team, and my notes move over text between calls. The calls run over video, from wherever you are.
What do the six months look like?
Months one and two are experimentation: we figure out what your audience actually responds to. Months three and four double down on what works. Months five and six, your team runs the review loop while I check the work. Then you don’t need me.
How fast do results come?
Honest answer: unevenly, and the trend matters more than any one video. One client’s first month of coaching produced a 394,308 view video. The two months after it were the grind: more reps, more notes, modest numbers. By August the account had its biggest month yet on the public grid, 446,760 views with nothing past 127,357, and one video in ten was clearing 25,000, against one in 23 before coaching. Those are data points, not promises. The promise is specific, actionable pushback on every single video.
Why is there only one client case study?
The roster caps at four clients, so the sample stays small. Instead of padding it, I show two complete runs: one client’s account told number by number, and a brand new account I took from zero to 2M+ views in 10 weeks. Both runs carry receipts straight from analytics on the results page. Two runs told in depth beat a wall of logos you can’t verify.
Why not just hire an agency?
If an agency makes your content, you’re renting a pipeline. The day you fire them, the videos stop, and nobody at your company knows how to make the next one. Six months with me usually runs less than their retainer, and it ends with your team able to make videos that work on their own.
I’ve spent this kind of money before and got nothing. Why is this different?
Because the incentives are reversed, and because it’s written down. An agency needs you to keep paying forever, so the work happens behind their curtain, and if you walk away, everything they learned about your audience walks out with them. This engagement is built to end, and that ending is in the agreement: by month six the review loop belongs to your team, or I keep going until it does and you pay nothing more. You see the marked-up videos every single week either way.
What happens on the call?
30 minutes. I look at your content and tell you exactly what’s broken, whether or not we end up working together. If it’s a fit, that call is also where the fee and the terms come from. Worst case, you leave with a real diagnosis and nothing to pay.
The algorithm is fine.Your revisions aren’t.
30 minutes. I’ll look at your content and tell you exactly what’s broken, whether we work together or not. The number comes out of that call, not off this page.
Every application gets a reply within 24 hours.
Every commitment on this page, the one about month six included, goes into the written agreement.
2 of 4 client slots open
